Like any other industry, eCommerce is not untouched by the impact of artificial intelligence on everyday tasks. The continuous advancement in AI further helps business management in many responsibilities like inventory, production, and customer support. In the digital marketing sphere, this innovative technology comes in the form of AI text generators. One of the most accessible and popular tools is ChatGPT. Developed by California-based company OpenAI, this resource has found its way to be an essential tool for marketers everywhere, supporting the demands of producing high-quality content.

Let’s explore how these tools are a game changer!

How AI can help in eCommerce content creation

Marketing a product or a service online is more than just images that grab attention. Great writing is also a key part of it. That is why many marketers and webshop owners turn to AI text generators to easily create text for their sites.

Here is how these tools are making content creation smoother and more seamless:

• Automated writing generation: These new technologies can make content for your site without hassle. With just a prompt or instruction, you can generate text that can be used for various content such as product text, meta title, meta description, image alt text, and more.
• Personalized product listing: With specific requests on your prompts, you can customize the text to your liking. Whether it is the tone or style of writing, you can produce content that will resonate with your target market.
• Consistent brand voice: AI text generators help in strengthening your business identity. All your generated content will stay consistent in reflecting your brand across all types of content.
• Speed and efficiency: These new resources are developed for these two factors and designed to handle time-consuming tasks. Large volumes of content can be done in a few minutes or less without human oversight with bulk generation.
• Keyword optimization: The tools are not only for text generation, they can also be used for SEO optimization strategies. Some tools go beyond the basic keyword suggestions. More advanced tools have keyword analysis and semantic keyword integration features that can help you pin down the right keywords to boost your content.

Introducing ChatGPT

ChatGPT is the most common tool to experience the benefits of AI in eCommerce. It is one of the top AI text generators in the market.

In its basic form, OpenAI’s product is a large language model or an LLM. It is a type of artificial intelligence designed to be a smart chatbot. With this interface, users can easily converse with the robot about a diverse set of topics.

How? LLMs are developed to be learning machines. This means that these AI text generators can absorb or understand text as well as produce it. However, this does depend on the type of architecture the model has.

Here are a few examples of the types of LLMs you can see today:

• Autoregressive models: Tools that can create coherent writing that’s contextually relevant. They are designed to generate text by predicting the next word based on the previous words in the sequence.
• Encoder-decoder models: An LLM architecture that absorbs the input sequence so that it can generate an output sequence. It is mostly used for translations, summarizations, and the like.
• Pre-trained and fine-tuned models: This type of model is developed to understand and analyze large data. From this, they are able to generate specific tasks using smaller datasets.

OpenAI’s ChatGPT leans more towards the transformer model. This type of architecture has largely influenced the field of natural language processing thanks to the encoder and decoder parts. NLP is basically what makes AI text generators understand and communicate human language.

From ChatGPT 3.5 to ChatGPT 4

There have been many versions of ChatGPT. However, it was only in November 2022 that OpenAI released it to the public with ChatGPT 3.5. This model is a fine-tuned version of the previous development, the CGPT 3.

In this 2022 version, the tool focused on chatting features. It was a simple interface design that made it more user-friendly, allowing many marketers to navigate the platform easily.

ChatGPT 4, however, increases the capabilities of the model. It is now more accurate in information, more cautious on sensitive requests, and able to digest image inputs.

With these significant updates, AI text generators continue to upgrade their models to satisfy various tasks in diverse industries. In the case of eCommerce, these tools are not only improving to be more than the simple creation of high-quality text, it is also upgrading to be more seamless in terms of integration, which in turn, makes it more efficient for users.

Using separate tools VS using integrated tools

AI text generators like ChatGPT, Gemini, Perplexity, and more are developed as standalone tools. What does this mean? It means that you can only use it by itself. Since the eCommerce industry is constantly looking for ways to be more convenient, integrated AI text generators like WriteText.ai are developed to achieve that.

The best writing tools vary per webshop. However, if you are looking to learn more about what fits your content production more, let’s break it down into pros and cons.

Standalone tools

Pros

• You can experiment with different models, giving you more than one source for great eCommerce writing.
• Often, these separated resources are easily updated with the latest AI advancements.
• Standalone AI text generators are more than just for general e-commerce writing. You can also generate content for various purposes such as emails, blogs, and ad copies.

Cons

• The separation of platforms can disrupt workflow because of the constant manual transfer of content.
• Producing content is made more time-consuming by copying and pasting text. It may also lead to delays in publishing or posting.
• Transferring high-volume content can lead to inconsistencies in the text. This could be missing words, letters, or general formatting issues.

Integrated tools

Pros

• Fully incorporated AI text generators offer a streamlined process of creating and managing content.
• It saves content production time by seamless publication even with high-volume eCommerce text.
• Integrated tools are more user-friendly, allowing marketers and web shop owners to operate content creation with ease.

Cons

• Because there is only one source for content, you have limited choices when it comes to choosing the more ideal content. This means that the single content generated by the tool may be your only option for your product text.
• There is a possible delay in content production if the eCommerce platform itself experiences issues.
• The integrated AI text generators may demand more of the eCommerce platform’s resources, especially if they are complex and sophisticated products. These issues could be more memory and storage usage, delaying the production of text.

A caution for using AI-powered tools

Whether you are leaning towards using integrated tools or the former, spot checking is still an important process in content creation with LLMs. Spot-checking machine learning tools is an evaluation process. It involves testing out different algorithms with small portions of data. Think of it as trying a small slice of cake first before committing to the whole dessert. However, this is more geared towards developers.

For marketers or eCommerce site owners, you can spot check AI text generators without being an IT professional.

Here are a few ways you can do so:

• Define your specifications in your instructions. This could be as simple as clearly stating the need for a text in a professional tone.
• Try writing and rewriting the same instructions into the tool. This will help you understand the technology’s versatility and ability to understand requests.
• Verify the facts stated in the text generated by AI text generators. This is needed to check on the accuracy of the tool.

However, the continuous efforts of upgrading LLMs will eventually eliminate the need for spot checking.

Key takeaway

AI text generators are shaping the future of eCommerce, offering efficient solutions in content creation. It not only impacts the efficiency of operations in eCommerce marketing, but it also adapts to current market conditions.

How? These tools are continuously learning through absorbing the data you input in it. With this in mind, you are more likely to get more effective content based on current trends, consumer behavior, and competitor analysis. These features and possibilities of AI is what can make you stay ahead of the game.