Like any other industry, eCommerce is not untouched by the impact of artificial intelligence on everyday tasks. The continuous advancement in AI further helps business management in many responsibilities like inventory, production, and customer support. In the digital marketing sphere, this innovative technology comes in the form of AI text generators. One of the most accessible and popular tools is ChatGPT. Developed by California-based company OpenAI, this resource has found its way to be an essential tool for marketers everywhere, supporting the demands of producing high-quality content.
Let’s explore how these tools are a game changer!
Marketing a product or a service online is more than just images that grab attention. Great writing is also a key part of it. That is why many marketers and webshop owners turn to AI text generators to easily create text for their sites.
Here is how these tools are making content creation smoother and more seamless:
ChatGPT is the most common tool to experience the benefits of AI in eCommerce. It is one of the top AI text generators in the market.
In its basic form, OpenAI’s product is a large language model or an LLM. It is a type of artificial intelligence designed to be a smart chatbot. With this interface, users can easily converse with the robot about a diverse set of topics.
How? LLMs are developed to be learning machines. This means that these AI text generators can absorb or understand text as well as produce it. However, this does depend on the type of architecture the model has.
Here are a few examples of the types of LLMs you can see today:
OpenAI’s ChatGPT leans more towards the transformer model. This type of architecture has largely influenced the field of natural language processing thanks to the encoder and decoder parts. NLP is basically what makes AI text generators understand and communicate human language.
There have been many versions of ChatGPT. However, it was only in November 2022 that OpenAI released it to the public with ChatGPT 3.5. This model is a fine-tuned version of the previous development, the CGPT 3.
In this 2022 version, the tool focused on chatting features. It was a simple interface design that made it more user-friendly, allowing many marketers to navigate the platform easily.
ChatGPT 4, however, increases the capabilities of the model. It is now more accurate in information, more cautious on sensitive requests, and able to digest image inputs.
With these significant updates, AI text generators continue to upgrade their models to satisfy various tasks in diverse industries. In the case of eCommerce, these tools are not only improving to be more than the simple creation of high-quality text, it is also upgrading to be more seamless in terms of integration, which in turn, makes it more efficient for users.
AI text generators like ChatGPT, Gemini, Perplexity, and more are developed as standalone tools. What does this mean? It means that you can only use it by itself. Since the eCommerce industry is constantly looking for ways to be more convenient, integrated AI text generators like WriteText.ai are developed to achieve that.
The best writing tools vary per webshop. However, if you are looking to learn more about what fits your content production more, let’s break it down into pros and cons.
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Cons
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Whether you are leaning towards using integrated tools or the former, spot checking is still an important process in content creation with LLMs. Spot-checking machine learning tools is an evaluation process. It involves testing out different algorithms with small portions of data. Think of it as trying a small slice of cake first before committing to the whole dessert. However, this is more geared towards developers.
For marketers or eCommerce site owners, you can spot check AI text generators without being an IT professional.
Here are a few ways you can do so:
However, the continuous efforts of upgrading LLMs will eventually eliminate the need for spot checking.
AI text generators are shaping the future of eCommerce, offering efficient solutions in content creation. It not only impacts the efficiency of operations in eCommerce marketing, but it also adapts to current market conditions.
How? These tools are continuously learning through absorbing the data you input in it. With this in mind, you are more likely to get more effective content based on current trends, consumer behavior, and competitor analysis. These features and possibilities of AI is what can make you stay ahead of the game.