All digital marketing professionals strive for SEO friendly websites when they perform SEO campaigns & try to generate business for a particular brand. In simple language, an SEO friendly website has the necessary configurations and features, which help in easy optimization and enable search engines to crawl and index web pages quickly.
So, what SEO requirements need to be considered when creating a website? Let’s have a look at the following tips:
While starting a new website, you’d need to focus on getting an SEO-optimized domain name. With regards to maximizing the organic traffic, a domain name with keyword phrase is the best option. But there is one more thing that is more important than keywords– the brand ability of domain.
By keeping your brand integrated into your domain name, you will significantly help people identify, remember, and share your company online. But, make sure the domain name is unique, short, easy to spell, and communicates with your desired message.
The title and description must be unique for each page, attractive to the user, and concise.
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The keyword is one of the most essential aspects of website optimization for search engines. Before developing a website, it is important to clearly outline your business goals. With such a plan in your head, you can start developing pages that would include specific keywords.
In order to become firmly entrusted to Google for your website, it is important to apply the keywords in the right place on the page, but do not try to overdo it.
A clear site architecture, simple navigation, and clean sitemap will make the search engine to crawl the website quickly.
Easily navigated sites help the users and search engines to explore it and understand the posted content.
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More and more people are using smartphones to browse sites. It is important that the site is designed with an adaptive design or has a mobile version. Check that the convenience of displaying content on the mobile version is optimal to read.
To create a true mobile design and optimize mobile search results, you need to analyze the needs of users armed with smartphones. In terms of SEO, mobility is a confirmed ranking factor for mobile search that will be used by the search engine for analysis and ranking.
When it comes to SEO, fast loading pages become essential to improve user experience and increase page views. If the site is taking a long loading time, then search engines will ignore in its top search results.
Consequently, visitors will close the site without waiting for content to load. The download speed can be checked using Google tools. It is desirable that the boot time does not exceed 3 seconds.
The content of the page should be clear, logical, accessible. A high-qualitative, unique and creative content will enable the search engines to rank your page on the top. For its creation, you should use synonyms and very natural speech.
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But, a huge density of keywords, invisible links, anchor with punctuation marks, and duplicate content will create inconvenience for the user and threatens penalty from the search engines.
Search robots should read the contents of your page. This means that the main content of the site is textual content.
Use tools such as web fonts, images, and everything so that search engines can read and understand your information. Pictures, videos, PDF files, and content are also relevant and can be a source of search engine traffic. Again, they must be visible and indexable.
Social networks (like Facebook, Twitter, Instagram, etc.) are a viable part of SEO strategy for building a brand and interacting with communities.
Link through social media results in many inbound links that provide organizations with an accessible platform for achieving business results.
You can use existing social media plugins as social share buttons and complementing users with their help. This way, users will like, comment, and share your information with others.
Under certain conditions, images can give you a fairly substantial amount of daily traffic.
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It is necessary to optimize the images, code pages and remove all unnecessary elements. Make sure that the styles, images, text, and scripts are arranged in particular order.
From the code of the page, you need to check
all the design and layout of the page.
The implementation of each of the above suggestions will take your website one by one closer to the search engines top pages. So, use these SEO strategies and make your site effective and relevant for search engines.
Credit: This post is credited to Stephen Chong of Fonbell Solution, a Singapore website design company.